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Posts Tagged ‘Procter & Gamble’

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Andy Sernovitz

Andy’s Answers: How P&G is mixing social media and traditional communications

By Andy Sernovitz on April 27, 2010 | 101113 Commentshttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F2010%2F04%2F27%2Fandys-answers-how-pg-is-mixing-social-media-and-traditional-communications%2FAndy%27s+Answers%3A+How+P%26amp%3BG+is+mixing+social+media+and+traditional+communications2010-04-27+11%3A39%3A40Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D10111

The world’s largest advertiser — Procter & Gamble — is quickly becoming a leader in social media too. In her BlogWell Cincinnati case study presentation, Procter & Gamble Global External Relations Manager Anitra Marsh shared how P&G is mixing social media into its existing communications strategies. A few great takeaways from Anitra’s discussion: Social media [...]

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Tags: brand management, community, Procter & Gamble, social media
101113 Commentshttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F2010%2F04%2F27%2Fandys-answers-how-pg-is-mixing-social-media-and-traditional-communications%2FAndy%27s+Answers%3A+How+P%26amp%3BG+is+mixing+social+media+and+traditional+communications2010-04-27+11%3A39%3A40Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D10111
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