Posts Tagged ‘primer’
New media cheat sheet
Wondering what a “flame” is? Or what CPL stands for? Perhaps the pros at the Interactive Advertising Bureau can help you catch up, with their extensive glossary of key new media and advertising terms. Check it out and let us know in the comments section of this post if there are other terms that have [...]
Cloud computing — a primer
Cloud computing is a way of satisfying computing needs via the Internet — as opposed to making potentially expensive hardware and software investments. The term refers to how the Internet is depicted in computer network diagrams. It takes the concept of “utility computing” a step further by incorporating features of Web 2.0 and software-as-a-service. This [...]
Social bookmarking – a primer
Social bookmarking is a method for Internet users to store, organize, search, and manage links to Web pages they want to quickly access and share via tagging. These bookmarks can be private, completely public or shared only with specific people or groups, which is what makes the software social — unlike the links you have [...]
Microblogging – a primer
Today we continue our primer series with a brief overview of microblogging. (Alas, I could not get it down in 140 characters.) Microblogging is a form of communication that allows users to send brief text, photos or audio clips to people who have agreed to receive such updates, aka “followers” or “subscribers.” The updates can [...]
Widgets — a primer
Today we continue our primer series with an excerpt from the IAB’s User Generated Content, Social Media, and Advertising – An Overview. Widgets, portable applications that allow both users and sites to have a hand in the content, have recently become a popular form of brand or news distribution. The publisher is able to control [...]
Wikis – a primer
Today we continue our primer series with an excerpt from the IAB’s User Generated Content, Social Media, and Advertising – An Overview. In its most basic sense, a Wiki is collaboration, a Web site built through the contributions of many individuals. Though not all wikis are open to everyone—indeed, many require some kind of membership [...]
Blogs – a primer
Our primer series continues with one of our favorite rundowns on blogs, compliments of the IAB’s User Generated Content, Social Media, and Advertising – An Overview. What is a blog? Blog is short for Weblog, a term that denotes a personal diary or journal maintained on the Web. In its purest form, a blog is [...]
