Posts Tagged ‘president barack obama’
Are politicians ready for social campaigning?
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California at Irvine. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: President Barack [...]
Reading social media reactions to the State of the Union
That didn’t take long. Just weeks after the shooting in Tucson, Ariz., brought calls from politicians, pundits and members of the public to re-examine the tone we use to engage one another in political debate, it took just one unofficial response to President Barack Obama’s State of the Union address to get the fighting words [...]
7-Eleven leverages presidential buzz for Slurpee Summit tour
Perhaps the key tenet of social media — listening — is paramount to the success of any social-media campaign. For some, however, it has also been the catalyst. There are many examples of top brands watching their mentions and responding accordingly to individual customers on the social Web. Some have taken advantage of the attention [...]
Community building and the Big Game with Kevin Flynn
Today’s Q-and-A is with Kevin Flynn, one of the prime movers behind Motorola’s Ochocinco News Network that helped transform the Super Bowl last week in Miami. Kevin honed his expertise on President Barack Obama’s 2008 campaign, where he helped manage 18 State Blogs on the campaign’s Web site. He’s now working on European social network [...]
