Posts Tagged ‘PR’
How to turn LinkedIn into a relationship filter
This interview is with Dave Gowel, who has been recognized as a “LinkedIn Jedi” by Inc.com and The Boston Globe. He is the CEO of RockTech and the author of “The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn” (Wiley, December 2011). Gowel co-founded RockTech with Mark Rockefeller [...]
Andy’s Answers: What’s the best way to respond to negative word of mouth?
Negative word of mouth is something every company faces. It doesn’t matter what you sell, who your customer base is or what industry you’re in. It just happens. But because you know it’s going to happen, you can prepare for it. Smart marketers know how and when to respond to negative word of mouth. Not [...]
Rethinking social media and influence: A Q-and-A with Technorati Media’s Charles Black
This blog series, featuring interviews with speakers from the SES Conference & Expo, scheduled Aug. 15 to 19 in San Francisco, is brought to you by Incisive Media. The following Q-and-A is with Technorati Media President and Chief Strategy Officer Charles Black. Is automation (in whole or in part) a reasonable solution to the problem of social media [...]
From BlogWorld Expo: Make blogger PR outreach painless
This post is by Bridget Jewell, Media Relations Specialist for the Mall of America. She focuses on pitching stories to the media, coordinating live media, social media, community management and serves as editor for the Mall of America blog. Blogger relations continues to be a hot topic among advertising, marketing and public relations professionals. A [...]
Social media judo: How to turn a fight into a brand-building moment
In Monday’s post, Jay Baer and Amber Naslund explained how to use social networks to respond to a full-blown communications crisis. They offered some great advice for handling a PR nightmare on a social channel. But how can you keep it from getting to that point? How do you diffuse conflicts before they turn into [...]
Social media to the rescue: Getting your brand back on track when a crisis breaks
This post was written by Jay Baer and Amber Naslund and was culled from their forthcoming book, “The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social,” available for pre-order and debuting Feb. 1. Download the first chapter free at Facebook.com/nowrevolution. Sometimes, all does not go according to plan in social [...]
How Lenovo got big results by placing small bets
This guest post is by Jeremy Epstein, founder and chief marketing navigator at Never Stop Marketing, and Jay McBain, head of Lenovo’s small- and medium-business sector. For six consecutive quarters, the small- and medium-business team at Lenovo had trailed its industry by an average of 10%. That changed significantly when Jay McBain, the director of [...]
Dear Nestlé: Social media is a double-edged sword
Today’s guest post is from Mark Story. Mark is the CEO of Intersection of Online and Offline, LLC and has served as adjunct faculty at Georgetown University. Recently, Nestlé found themselves the victim of a social media “protest” by Greenpeace. The aim of the online movement is to “register their concern that the palm oil [...]
