Posts Tagged ‘ppc’
5 ways social media can build on search engine marketing
Like many companies, SmartBrief utilizes search engine marketing (SEM) and social media to drive growth. On the pay-per-click (PPC) side of our marketing, we have some fairly robust equations aimed at maximizing conversions at a comfortable cost. Once upon a time, SmartBrief’s PPC metrics existed in a vacuum. We continuously refined our bidding and selection [...]
