On Monday, David Meerman Scott wrote a prophetic piece in the Huffington Post entitled Coakley v Brown: The Social Media Divide May Decide Election.  Now that the results of the race are in, we’re all dialed into the fact that social networking as a campaign tool is here to stay.
I turned to Colin Delany, Founder/Editor, [...]

Continue Reading »

First ladies in countries around the world say they’re embracing social media as an avenue for directly addressing their countries. “For people in my position, it helps demystify the title and clarify what it is I do and what it is that’s important to me,” says Queen Rania of Jordan. It can also be a [...]

Continue Reading »

What is it with professional sports leagues and social media? First the NFL and the NBA, now the NHL is prohibiting players from tweeting as well. Teams and coaches are concerned about public feuding via Twitter but the leagues seem worried about play-by-play tweets, citing concerns about their broadcasting rights. For more great social media [...]

Continue Reading »

Coming up with little ways to engage your audience — a poll question, a contest, a blog post — can be much trickier than it looks. In an attempt to fill that content hole, Best Buy’s Web site recently asked how users would feel about a Spanish version of the site. Instead of getting the [...]

Continue Reading »

Online advertising– especially on platforms like Google and Facebook– is still a pretty tiny slice of the pie for anyone seeking political office. All the same, some state and local candidates are hot under the collar about recent rulings finding that those teeny-tiny ads fall afoul of rules governing campaign media– because they don’t specify [...]

Continue Reading »

SmartPulse — our weekly reader poll in Smartbrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Paul Chaney, Internet marketing director for Bizzuka and member of the SmartBrief on Social Media Advisory Board, helps create the questions and analyzes the results. We run the poll question each Wednesday [...]

Continue Reading »

The rotten economy isn’t killing newspapers, it’s just pulling the proverbial plug on a senescent patient. How else to explain a study by the Bivings Group — referenced here on the blog at the Knight Digital Media Center — that found that “only 10 percent of the top 100 newspaper sites in the United States [...]

Continue Reading »

The 5 most-clicked links in SmartBrief on Social Media this past week:

A tweet too far
Twitter scoops MSM on dramatic water landing
5 tech essentials for Team Obama
How the Body Shop USA could improve its tweeting
Twitter tips for newbies

Image credit, iStock

Continue Reading »