Posts Tagged ‘politics’
Are politicians ready for social campaigning?
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California at Irvine. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: President Barack [...]
Reading social media reactions to the State of the Union
That didn’t take long. Just weeks after the shooting in Tucson, Ariz., brought calls from politicians, pundits and members of the public to re-examine the tone we use to engage one another in political debate, it took just one unofficial response to President Barack Obama’s State of the Union address to get the fighting words [...]
How studying politicians can make your brand’s social-media campaign a winner
Now that the midterm elections are over, political ads might be the last thing you want to think about — at least until primary season rolls around in 2012. But if you’re interested in using social-media tools to rally others to support your cause — or even your brand — maybe you should take another [...]
Mobile making a difference: A SXSW roundup
We had two roving correspondents at SXSW Interactive last week in search of fascinating nuggets at the intersection of health and mobile. Doug Naegele, founder of Infield Communications, and Rebecca Pollack, SmartBrief Editor both contributed to this session roundup. At ER 2.0, Doug was captivated by FrontlineSMS:Medic, a content management system for mobile messaging that’s [...]
What marketers can learn from Brown v Coakley
On Monday, David Meerman Scott wrote a prophetic piece in the Huffington Post entitled Coakley v Brown: The Social Media Divide May Decide Election. Now that the results of the race are in, we’re all dialed into the fact that social networking as a campaign tool is here to stay. I turned to Colin Delany, [...]
Today’s bonus tracks: Tweeting with the little people
First ladies in countries around the world say they’re embracing social media as an avenue for directly addressing their countries. “For people in my position, it helps demystify the title and clarify what it is I do and what it is that’s important to me,” says Queen Rania of Jordan. It can also be a [...]
Today’s bonus tracks: Penalty called on players’ social media
What is it with professional sports leagues and social media? First the NFL and the NBA, now the NHL is prohibiting players from tweeting as well. Teams and coaches are concerned about public feuding via Twitter but the leagues seem worried about play-by-play tweets, citing concerns about their broadcasting rights. For more great social media [...]
Today’s bonus tracks: Engagement goes overboard
Coming up with little ways to engage your audience — a poll question, a contest, a blog post — can be much trickier than it looks. In an attempt to fill that content hole, Best Buy’s Web site recently asked how users would feel about a Spanish version of the site. Instead of getting the [...]
