Posts Tagged ‘planning’
Does crowdsourcing make sense for your business?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Have you ever crowdsourced a problem? Were you happy with the result? No, but I’m interested in trying it: 32.72% Yes, and I would do it again: [...]
How to plan a social media campaign like an art thief
Let’s get this out of the way up front: I am pro art heist. I know, I know — stealing is wrong. I know that; I do. I just happen to also really appreciate intricate, daring, transgressive acts with the potential for a huge payoff — or a huge disaster. I’d like to tell you [...]
7 questions every social media strategy must be able to answer
It’s easy to get distracted by trivial social media arguments. Social media experts spend a lot of time hashing out old fights about the best tools and tactics for the same reasons some people can spend hours looking at new faucets or cabinet doors. The less important something is, the more fun it is to [...]
4 traits business-to-business social media success stories have in common
This essay is by Jeremy Victor, president of Make Good Media and editor-in-chief of B2Bbloggers. When asked to describe the state of business-to-business social media marketing, I see two camps. There are the “haves”: companies that have committed to developing a strategy, implementing it, adapting upon seeing results and reaping rewards. And then there are [...]
How to jump into the social media pool without drowning
This post is by Heidi Cohen, president of Riverside Marketing Strategies. As social media continue to mature, marketers and business executives who have stayed on the sidelines in hopes of safer options are feeling pressured to jump into the pool. The challenge becomes how to do so effectively without drowning in a public relations crisis. [...]
Andy’s Answers: How Texas Instruments created a unified social media strategy
When Aimee Kalnoskas started her job at Texas Instruments, her position as social Web marketing manager was new to the company. No concrete policies regarding social media had been put into place, and all of the company’s activity on Facebook and Twitter was done independently by the different groups throughout the organization. With ad hoc [...]
Do you really need a social-media strategy?
SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Last week’s poll question: Does your company have a formal, written social-media strategy? No, but we’re getting around to it 32.73% No, and we probably won’t write one anytime soon 27.64% Yes, and [...]
Andy’s Answers: What questions should I be asking before launching my social media program?
The social Web is a pretty wide open space, which can make keeping your program on course a challenge. If you’re thinking of launching a social media program, there are a few fundamental questions you should always work into the planning stages. If considered early, these questions will help keep things on track and keep [...]
