Posts Tagged ‘philanthropy’
Live from #SXSW: Real-time reactions to the earthquake in Japan
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their businesses on Facebook with Buddy Media tools. What’s your plan? Download White Paper. This guest post is by Daley Epstein, a contributing writer for SmartBrief. She is reporting live from South [...]
Live from Social Media Week: How Twitter saved lives in Haiti
Twitter can save lives, influence world events and give ordinary citizens a way to take control of the flow of information, said NBC reporter Ann Curry at a recent Social Media Week event. Curry speaks from experience: She went from writing headlines to making them last month, when she used Twitter to convince the U.S. [...]
Live from Social Media Week: 5 questions on creating brand engagement with PepsiCo’s Frank Cooper
PepsiCo recently announced it would forgo running a traditional broadcast advertisement during this year’s Super Bowl — choosing instead to focus on a large-scale social media and philanthropy campaign: the Pepsi Refresh Project. The project will give away more than $20 million this year. Rather than simply pick a handful of causes to support, however, [...]
BlogWell preview: A conversation with Tyson’s Ed Nicholson
Some of the biggest names in global business will gather next week at BlogWell to share tips and strategies for making the most of social media. Smartbrief is a co-sponsor of the event, and Senior Editor Mary Ellen Slayter recently talked to one of the presenters, Ed Nicholson, director of community and public relations for [...]
