Posts Tagged ‘PepsiCo’
What does the future of corporate social-media strategy look like?
Great corporate social-media efforts aren’t about technology. It can be fun to learn about the latest tools, but new gadgets aren’t what make companies great at engaging their customers — that has to come from sound strategic planning. At a recent panel at BlogWorld Expo 2010, several leading voices in social media communications — including [...]
Live from Social Media Week: 5 questions on creating brand engagement with PepsiCo’s Frank Cooper
PepsiCo recently announced it would forgo running a traditional broadcast advertisement during this year’s Super Bowl — choosing instead to focus on a large-scale social media and philanthropy campaign: the Pepsi Refresh Project. The project will give away more than $20 million this year. Rather than simply pick a handful of causes to support, however, [...]
Andy’s Answers: How PepsiCo is jumping into social media
My company, GasPedal, recently hosted BlogWell: How Big Brands Use Social Media in San Francisco — a fantastic event featuring eight case studies on corporate social media from some of the biggest companies in the world. As we gear up for our next BlogWell in Minneapolis on Aug. 13 — featuring case studies from McDonald’s, [...]
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: Psst … 10 vital conversations to overhear Target takes its charity budget to Facebook Debt collectors get friendly on Facebook PepsiCo’s “digital marketing guru” talks about social media CEOs tweet from the top Photo credit, iStock
