Posts Tagged ‘pepsi’
Social media powers immediate, grass-roots giving
This post was written by Troy Janisch, with art from Mark Anderson. Both contributors have two decades of digital-marketing experience and lead social media activities at American Family Insurance, a Fortune 300 company. Janisch blogs at SocialMeteor.com, and Anderson shares his art at Doodlehaus.com. When an 8.9 magnitude earthquake hit Japan in March, 250 miles [...]
This week’s most clicked
The next evolution of customer loyalty, a new Facebook test, and what you can learn from a few high-profile social media campaigns that failed miserably. It’s all in this week’s top five most clicked links in SmartBrief on Social Media: Stop trying so hard to be social, says Facebook branding chief It’s time for social [...]
Social media Super Bowl showdown: A tale of 3 pre-game contests
The Super Bowl turns us all into ad critics. It’s the only night of television where the ads are really considered part of the show. Some of the most innovative, most beloved ads of all time have debuted during Super Bowls past — but then again so have some of the lamest. The debate over [...]
Experts answer your questions about social media for the finance industry
SmartBrief’s recent webinar “Building Equity: Social Media Meets Finance” covered best practices for developing a social-media strategy ,as well as how financial companies in particular can benefit from having a social-media presence. Regulator FINRA also shared key points from its recent regulatory notice on social-media sites. The webinar participants had more questions to ask than [...]
Live from Social Media Week: 3 secrets to social storytelling
Brand narratives are a big part of many traditional advertising campaigns, since stories are such a powerful way to connect with others. In social media campaigns, stories become even more important, a panel of experts noted at a recent Social Media Week event. But the stories that are being told are no longer the narratives [...]
