Posts Tagged ‘paid media’
Are social media celebrity endorsements a waste of money?
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California at Irvine. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: How do [...]
Will Twitter’s ad model be good for businesses?
Twitter is expected to announce its advertising model today. The site will begin running ads known as “Promoted Tweets” in Twitter searches for keywords. Eventually, the ads may also appear in users’ Twitter streams. These ads will be labeled as such, but unlike regular tweets, they will not move down a user’s feed over time. [...]
