Posts Tagged ‘oregon state university’
“It’s OK to be imperfect”: One school’s quest for social-marketing success
This post is by Kaukab Jhumra Smith, a contributing editor at SmartBrief. Oregon State University in Corvallis, Ore., launched an ambitious effort last year to shake off a dated, rural image and rebrand itself as an innovative, socially conscious campus working toward global solutions. In the process, it created what public relations consultant Michael Stoner [...]
