Posts Tagged ‘opportunity’

Jesse Stanchak

Today’s bonus tracks: Make the most of that crisitunity

When life hands your business an ugly, undeserved PR nightmare, what do you do? Do you ignore? Get mad? Get even? Or do use that moment, with everyone watching, to build your brand. Jackie Hube, over at Church of the Customer Blog, shares a tale of two snafus: a Best Buy pricing gaffe and slip [...]

Continue Reading »

Tags: best buy, , , ,
Bookmark and Share
0 Comments
Permalink

Rob Birgfeld

Use special occasions to maximize your WOM shelf life

I got engaged this weekend. Everything went without a hitch—and my fiancé and I are as happy as can be. So what does this have to do with social media? Besides the hilarious dance that is required to change one’s relationship status in Facebook, a big part of the story is about word of mouth [...]

Continue Reading »

Tags: engagement, , ,
Bookmark and Share
2 Comments
Permalink