Posts Tagged ‘opportunity’
Today’s bonus tracks: Make the most of that crisitunity
When life hands your business an ugly, undeserved PR nightmare, what do you do? Do you ignore? Get mad? Get even? Or do use that moment, with everyone watching, to build your brand. Jackie Hube, over at Church of the Customer Blog, shares a tale of two snafus: a Best Buy pricing gaffe and slip [...]
Tags: best buy, community, crisis management, Facebook, opportunity
0 Comments
Permalink
Use special occasions to maximize your WOM shelf life
I got engaged this weekend. Everything went without a hitch—and my fiancé and I are as happy as can be. So what does this have to do with social media? Besides the hilarious dance that is required to change one’s relationship status in Facebook, a big part of the story is about word of mouth [...]
Tags: engagement, memorable, opportunity, wom
2 Comments
Permalink
