Posts Tagged ‘openness’
Andy’s Answers: How LEGO supports their growing network of fans
LEGO is a classic example of how a focus on your fans can change everything for a brand. In the late ’90s, sales were down, product innovation was low, and the big retailers they relied on were telling them they didn’t know enough about their customers. At our Word of Mouth Supergenius event, Jake McKee [...]
Taking the proactive approach
SmartPulse — our weekly reader poll in Smartbrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: What’s your company’s stance toward social-media engagement? Being proactive. We understand social media is here to stay and are making necessary changes to adapt, 52% Playing catch-up, without [...]
What the State Department can teach you about social media
Every day more businesses realize they can use social tools to change the way they do business. But does social media have the power to change the world? Sen. Dick Lugar, R-Ind., argues that it does, pointing to the State Department’s remarkable commitment to platforms such as Twitter. “It represents an important leap forward from [...]
