Posts Tagged ‘online reviews’

Rob Birgfeld

Join the conversation about your business

Today’s guest post is from Luther Lowe, manager of local business outreach at Yelp, where he answers  business owners’ questions about how the site works, as well as how they can leverage social media more effectively to grow their business. Yelp for Business Owners is a free tool available for business owners in the U.S., [...]

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Andy Sernovitz

Andy’s Answers: Online crackpots, fake reviews and stealth competitors

Sooner or later, you’ll run into someone who hates your guts. They attack, you offer to fix it, and the person keeps tearing into you. Sometimes, you’ll find a competitor using sneaky tactics such as using fake identities to attack you. And some folks are just plain angry, mean, dishonest, and totally nuts. That’s OK, [...]

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Andy Sernovitz

Andy’s Answers: How do we get better online product reviews?

Grouchy customers are quick to complain on review sites. But the happy customers–the other 99%–don’t think to do it. Create a program to systematically ask them to post a review. Make it easy by sending links to review Web sites. Don’t insist on positive reviews (that’s sleazy), but don’t worry, because most people are happy [...]

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