Posts Tagged ‘online community’
Q-and-A: Using social media to make connections in your career
Donna Farrugia is executive director of The Creative Group, a specialized staffing firm that places a comprehensive range of design and marketing professionals with organizations. She has more than 25 years of experience in marketing, business development and management. I interviewed Farrugia on the trend of using social-networking websites for business and how executives can [...]
@NYTBIZSUMMIT: How to get customers through community
Savvy social-media marketers know that the real point of social tools is not to get the most “fans,” “friends” or “followers” but to convert those virtual contacts into real-world customers. What they may not realize is that many people involved in online communities are creating and developing offline communities to do just that. Offline communities [...]
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: 10 strategies for promoting your brand on Facebook Obscene reference sinks Dr Pepper campaign 20 ways to mine communities for content ideas Does your company really need a social-media team? How to create a balanced ROI score card to trust their friends
Making the case with Valeria Maltoni
As part of our upcoming special report, “Making the Case for Social Media,” I spoke with Valeria Maltoni, a PR/marketing/communications expert who specializes in customer dialogue and brand management. Valeria is a member of the SmartBrief on Social Media Advisory Board, and her blog ConversationAgent.com is recognized among the world’s top online marketing blogs. “Making [...]
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: Social-media strategies for weathering the economic storm Skittles taps into Twitter buzz Secretly social brands Key tactics for improving online community engagement Does Ning have a niche for you? Image credit, iStock
