Posts Tagged ‘Olivier Blanchard’
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week:
20 greatest social-media campaigns of all time
13 skills social-media leaders can’t do without
5 successful location campaigns — and 5 big losers
How do you define social-media ROI?
How nonprofits make sense of social-media ROI
trust their friends
Tags: geolocation, leaders, marketing, Olivier Blanchard, ROI, social media
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Understanding social-media ROI in the nonprofit space
Saying nonprofits don’t have a ton in common with the business world might be the understatement of the year. They have different goals, operate under different restrictions and often have very different outlooks.
So you’d expect them to approach social media from radically different angles. But as Olivier Blanchard explained at Wednesday’s Buzz 2010 event, which [...]
Tags: business, buzz 2010, nonprofit, Olivier Blanchard, ROI, social media
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Making sense of social-media ROI with Olivier Blanchard
Olivier Blanchard is perhaps the most sought-after expert for those looking to connect the dots between social media and return-on-investment. Not only are we lucky enough to have him on our SmartBrief on Social Media Advisory Board, Olivier is sending off the Buzz 2010 Summer Series with a serious exclamation point. Before we introduce him [...]
Tags: cost, Olivier Blanchard, p&L, ROI, social media
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A conversation with Olivier Blanchard
As part of our upcoming special report, “Measuring Your Success,” I spoke with Olivier Blanchard, a brand strategist with 15 years of marketing management experience across a variety of B2B and B2C industries, from manufacturing and distribution to new media and consumer goods. He manages BrandBuilder Marketing, a brand consulting and marketing management firm [...]
Tags: analytics, Olivier Blanchard, ROI, social media strategy
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