Never ask for more than you really need. The Web is jam-packed with folks asking you to buy this, donate that, sign here and join up over there. Most of those requests will go unfulfilled. Sometimes that’s because the message is lousy or because it’s poorly targeted. But sometimes the sale falls flat just because [...]

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Today’s guest post is by Elizabeth Arritt, director of marketing for the National Board for Professional Teaching Standards, where she leads the strategy and implementation of social media.
Any conversation on social media and marketing invariably turns to the big question: Which social media platform is right for you? Depending on your industry and your [...]

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At Buzz2009, I had the chance to chat with Wick Davis from the Lupus Foundation of America (LFA). As director of online services, Wick has some of the most interesting hands-on stories I’ve heard in the field. He has seen firsthand how effective social media can be for a charitable organization — and as a [...]

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