Posts Tagged ‘newsletters’
Andy’s Answers: Make the most viral form of marketing more viral
Even with all the fantastic social networks and tools out there, nothing is more viral or sees more forwards than a great e-mail. And the best e-mail of them all? A great newsletter — because it means you get to e-mail them again next week. Recently I talked about what to put in your newsletter [...]
Andy’s Answers: What to put in your newsletter
Started your e-mail newsletter yet? Having trouble finding ideas on what to write about? It’s not too hard once you get going, and here’s a good rule: If it would work in an ad or a press release, it shouldn’t go in your newsletter. What to write about: The fun stuff. Your newsletter doesn’t have [...]
E-mail in a Web 2.0 world
Niche media isn’t all about blogs. While it may behoove us to say this, since the core business of SmartBrief is targeted, industry-based e-mail newsletters, it’s true that e-mail has several distinct characteristics as a medium of information and advertising — not least of which is the fact that it’s pushed in front of opt-in [...]
