Posts Tagged ‘news’
How to use current events to create content — even when you’re not the first to know
The bill passed. The storm hit. The war is over — and you weren’t paying attention. Current events are the lifeblood of many conversations on social networks. But if you find out about a major event a day or more after it happened, it can be tempting to just let the issue slide. No one [...]
Looking back at #SXSW: 3 ideas that dominated this year’s show
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their businesses on Facebook with Buddy Media tools. What’s your plan? Download White Paper. The South by Southwest Interactive Festival has a bit of a reputation as a coming-out party for hot [...]
What does social media mean for the future of journalism?
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California at Irvine. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Last week’s poll question: What’s your opinion [...]
Dan Zarrella on what makes people share content on Twitter
“Ideas don’t spread because they’re good,” Dan Zarrella told an audience at the recent AMP Summit in Washington DC. That’s not a popular notion with bloggers and other content producers. If you spend a lot of time polishing your content, it can be hard to accept that those ideas won’t find an audience on their [...]
Do paywalls hurt social news?
Today’s post comes from Elena Ziebarth, a new product development associate at SmartBrief. Last week’s paidContent 2010 conference tackled the future of the publishing industry in the digital world. The New York Times recently announced that they are establishing a metered model for their online properties, where a nonsubscriber would pay a flat fee for [...]
Today’s bonus tracks: What social search means for SEO
Here’s a scary thought: The traditional Web is in decline. Traffic to a range of major corporate sites has been sliding lately, Nikos Anagnostou notes, even though the number of people online is increasing. What does that mean? Well, for starters, it means that people are talking to each other about news, trends and ideas [...]
Today’s bonus tracks: Getting the vote out online
Candidates running for mayor in Atlanta are eager to embrace social media as a means for connecting with voters. Experts say campaigns of all sorts are looking for ways to build “grassroots” support, instead of leaning on established organizations to garner votes. While social media can be a powerful way to connect with voters, but [...]
Andy’s Answers: How to create an authentic voice
Blogging and social media presences that sound like your corporate press release won’t work. Social media is where people talk to people, not to lifeless or unoriginal companies. At the same time, it doesn’t require a personality boot camp to get started — you already know how to talk like a real person. What to [...]
