Posts Tagged ‘new product development’
Andy’s Answers: How Fiskars created their amazing fan community
The Fiskars fan community has significantly reduced Fiskars’ advertising expenses, generates 13 new product ideas a month, and increased sales 300% — all for a 360 year-old brand. It’s simply one of the best fan communities ever created. At GasPedal’s recent Word of Mouth Supergenius event, Spike Jones joined us to share the strategies behind [...]
