Posts Tagged ‘NAWBO’

Mary Ellen Slayter

Lena West’s 12-point social-media road map

This post is by Brooke Howell, SmartBrief’s small-business editor. Women business owners need a different strategy for handling social media because they don’t have time to sit around on Facebook and Twitter all day long, says Lena West, CEO and chief strategist of xynoMedia. They also can’t just ignore social media or decide not to [...]

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Mary Ellen Slayter

Does your business look trustworthy online?

This post is by Brooke Howell, SmartBrief’s small-business editor. In spite of billions of admonishments by well-meaning mothers and teachers, people stubbornly refuse to stop judging books by their covers. A recent survey found that 75% of Web users admit to making judgments about the credibility of a company based on the appearance of its [...]

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