Posts Tagged ‘music’
5 ways social music tools can build brands and boost business
Constance Aguilar is a social media strategist and account manager at Abbi Public Relations, where she oversees client strategy on both social media channels and through traditional media relations as well as event producing. You can follow her on Twitter @ConnieAguilar and read her blog posts at The Abbi Agency Blog. Digital music and music [...]
Why Google Music is a necessary plank in its platform
Phil Simon is the author of four management books, including his most recent, “The Age of the Platform.” His contributions have been featured in The Globe and Mail, the American Express OPEN Forum, Computerworld, Technorati, ZDNet, ABCNews.com, Forbes.com, The New York Times, ReadWriteWeb and many other websites. I’ve had a bunch of interesting conversations with [...]
Rock ‘n’ roll gets on the social-media train
Over the weekend, SmartBrief editor Rebecca Pollack bumped into singer Patrick Monahan and other members of the Grammy Award-winning band Train after a show. She asked them how they are connecting with fans on social networks. ATLANTA — Would consumers buy a coffee-table book of TwitPics? Train lead guitarist Jimmy Stafford say he thinks so, [...]
Can MySpace make a comeback?
I love it when companies decide to buckle down and focus on what makes them great. Innovation is essential, but it has an evil twin: mission creep. If you’re trying to keep up with your competitors’ innovations — instead of concocting your own — you might end up with a diffuse, muddled brand that isn’t [...]
Today’s bonus tracks: The road ahead for marketers
If Google and Facebook manage to keep their holds on Web dominance, it could mean the start of a whole new era in advertising, as marketers stop trying to keep up and start learning to make the most of the new environment. Todd Defren argues that marketing in the future will be increasingly automated, based [...]
The value of emotional value
This post was contributed by Kate Bradley, founder of Outlandos Music and alumna of XM Radio, Pump Audio, and a virtual alphabet soup of radio stations up and down the Eastern seaboard. As a consultant for independent musicians on social media and brand building, I find myself observing my own habits as a consumer and [...]
Combining social media with e-commerce
Today’s guest post is written by Kerry Murdock, publisher of Practical eCommerce . The lines between social media and e-commerce are blurring. We see daily examples of this here at Practical eCommerce, our online magazine. Many shopping cart vendors, for example, now offer widgets that help e-commerce merchants and affiliates of e-commerce merchants display their [...]
