Posts Tagged ‘mtv’
Today’s bonus tracks: The Kanye effect
Kanye West’s outburst at the MTV Video Music Awards wasn’t just an amusing bit of television. It was also a landmark in social media analysis, as MTV used Stamen/Radian6′s ‘Market Engagement’ platform to monitor audience reaction to the show, with viewer reaction to West providing a highlight. The ability to monitor and engage customers in [...]
