Posts Tagged ‘mtv’

Jesse Stanchak

Today’s bonus tracks: The Kanye effect

Kanye West’s outburst at the MTV Video Music Awards wasn’t just an amusing bit of television. It was also a landmark in social media analysis, as MTV used Stamen/Radian6′s  ‘Market Engagement’  platform to monitor audience reaction to the show, with viewer reaction to West providing a highlight. The ability to monitor and engage customers in [...]

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