SmartBlog on Social Media - Best Practices and Case Studies on Social Media Marketing for Business » monster.com http://smartblogs.com/socialmedia SmartBlog on Social Media is a blog providing insights on successful social media marketing for businesses. Thu, 09 Feb 2012 13:47:19 +0000 en hourly 1 http://wordpress.org/?v=3.1 Monster.com’s Ted Gilvar on social currency http://smartblogs.com/socialmedia/2010/07/06/monster-coms-ted-gilvar-on-social-currency/ http://smartblogs.com/socialmedia/2010/07/06/monster-coms-ted-gilvar-on-social-currency/#comments Tue, 06 Jul 2010 13:01:49 +0000 Mary Ellen Slayter http://smartblogs.com/socialmedia/?p=11208 I reported live from the Society for Human Resource Management’s annual conference out in San Diego last week, and I met with Ted Gilvar, chief marketing officer of Monster.com. Ted and I talked about Monster’s new 6Sense technology, their use of social media for marketing and their recent partnership with Alicia Keys.

A few takeaways from my discussion with Gilvar:

  • Marketers need to find ways to meet users on their own terms. Brands need to work to make themselves accessible.
  • “The more you do [social media] the more work there is to do.”
  • Storytelling is a kind of currency in social media. Seeing your story being shared is one of the surest signs that your efforts are succeeding.

Check out our full interview with Ted.

Click here to view the embedded video.


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