Posts Tagged ‘mobile’
What trends in social media are you excited about for 2012?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: What social media technology are you most excited about for the coming year? The results: Integration between social platforms 36.99% QR codes, augmented reality and other real [...]
Social is dead — long live social: How to be ready for the next phase of engagement
“Social,” as a buzzword, is dead, said Mark Sabec, product marketing manager at YouTube and one of the keynote speakers at this week’s Digital East 2011 in Tysons Corner, Va. Others agreed, thus setting the stage for two days of speakers focused on exploring ways to reach consumers who are already inundated with marketing ploys [...]
Is “stickiness” a thing of the past?
This guest post is by Alexandra Carroll, director of research firm Summus, Limited. For years, companies have chased and measured “stickiness” – the amount of time spent on a website – as the holy grail of brand engagement. But what if stickiness doesn’t matter anymore? What if the amount of time users spend with a brand is shrinking? Does [...]
What SmartBrief learned while redeveloping its iPhone app
Brian Williammee, SmartBrief’s lead mobile software developer, also contributed to this blog post. Download the SmartBrief Apple iPhone application. In late April, SmartBrief launched our first mobile application for Google Android phones. Longtime SmartBrief readers might have also remembered a period of time in 2009 when we boasted an iPhone app. Where is that app [...]
How to become a marketing revolutionist: Q-and-A with Daina Middleton
This blog series, featuring interviews with speakers from the SES Conference & Expo, scheduled Aug. 15 to 19 in San Francisco, is brought to you by Incisive Media. This question-and-answer session is with Performics CEO Daina Middleton. How is online advertising changing? What do businesses need to do to keep up? Beyond advertising or even online advertising, [...]
4 ways to optimize your content for mobile readers
This post is by Lori Randall Stradtman, who designs WordPress sites and blogs about social media trends at Social Media Design and Social Media Examiner. Mobile devices represent a radical, but necessary shift in how information is processed. At last month’s BlogWorld Expo, Jason Baptiste and Shane Ketterman had a lively session that showed us [...]
How to blend mobile marketing with social media
“Mobile is the glue” that binds a person’s online life to their real-world activities, argued Tim Hayden, chief marketing officer and co-founder of 44Doors, at a recent BlogWorld and New Media Expo session. Your customers are on the go, and your marketing needs to reflect that reality. But before a business can take advantage of [...]
Going places beyond Foursquare, Gowalla and Yelp: 5 location-aware apps you haven’t heard of
This post is by Matthew Latkiewicz, managing editor for Zengage, Zendesk’s blog about customer service 2.0. Location, location, location — as true in the world of mobile applications as it is in real estate. It seems as if every app you download to your phone now tells you that it would like to know your [...]
