In this interview, Mitch Joel shares some of the big ideas behind his new book, “Six Pixels of Separation”:

• Digital channels shift the marketing focal point. Social media and other digital platforms now enable brands to focus on who, rather than how many people, they can put a message in front of.

• Think “with” not “instead of.” Companies should not halt what they are currently doing and shift all attention to the digital world; it’s all about effectively integrating those social media channels with what you already have in place.

• Don’t underestimate the “power of lazy.” We still live in a world where many people prefer to consume, rather than create, digital information.

Related Posts:

• So you think your company is boring…
• Andy’s Answers: How to help your speakers talk about your event
• Andy’s Answers: How word of mouth will save your brand

• AdWeek on the scale of social media

• Mitch Joel: The agency side of business

• How to implement social media

Photo credit, iStock

Related Posts:

• Is social media better executed in-house?
• Mitch Joel’s big ideas behind “Six Pixels of Separation”