Posts Tagged ‘mistakes’
7 common social media mistakes (and how to fix them)
This post is by Heidi Cohen, principal of Riverside Marketing Strategies. Marketers are afraid of making social media mistakes. Even worse, they’re concerned their social media faux pas will balloon into a public relations nightmare. Get over it! In today’s always-on, connected world, issues can arise whether you’re participating in social media or not. So [...]
Andy’s Answers: How to kill your word of mouth
With all the work it takes to build an army of loyal fans, it may be surprising how easily a few bad decisions can tear it all down. When the buzz is great, it can seem like your word of mouth is unstoppable or that you don’t need to do much. But the best word-of-mouth [...]
Today’s bonus tracks: Social values
How do you know if your social campaign is working? Here’s a simple tip from Thomas McMahon: pick a metric. Any metric will do, but once you’ve picked a focus, track it relentlessly. If your methods are successful, you’ll see an uptick in your chosen area that is probably indicative of wider success. But until [...]
Today’s bonus tracks
Today’s Smart Brief on Social Media bonus tracks are brought to you by the letter “B,” for blogging. Sesame Street has been captivating kids for decades because the show’s creators mastered the art of fascinating young minds with a simple, focused message delivered in tiny segments. Blogging isn’t all that different. It targets a narrow [...]
