Posts Tagged ‘Milken Global’
Live from Milken: Is your brand social enough?
In today’s competitive business climate, it’s vital for companies to have a strong brand presence, — and increasingly that means far more than merely having a static website, according to participants in the “Developing Your Brand for Online and Mobile Audiences” panel at the Milken Global Conference this week in Los Angeles. Mike “Zappy” Zapolin, [...]
Why business is hostile to social networking
This’s post is from Liz Ruskin, contributing editor of SmartBrief on Leadership. Corporate leaders fear what people might say if given a voice on social media, but once a business builds a community — among its customers, employees and other constituents — it opens itself to more innovation, gets more from its human capital, turns [...]
