Posts Tagged ‘Microsoft’

Doris Nhan

This week’s most clicked

This week’s top five most-clicked links in SmartBrief on Social Media: Social media ROI is MIA, marketers say Microsoft’s guide to building an army of online evangelists Apple employee online comment rules made public How the Humane Society got 1 million “likes” A dozen social media gaffes that could cost you your job Image credit: [...]

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Andy Sernovitz

Andy’s Answers: How Microsoft is influencing the influencers

Despite how active and engaged Microsoft is with its customers in social media, there’s just no way it can reach them all. So it is turning to its customers and evangelists for help. In his presentation at our BlogWell conference, Microsoft’s Nestor Portillo outlined how the company is creating a network of credible, independent influencers [...]

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Tricia Smith

This week’s most clicked

Tips for creating content your readers can’t stop talking about; one word to avoid if you want to get clicks; and Microsoft throws its hat into the social-network ring. It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: Bank of America falls prey to Google+ “brandjacking” Klout faces criticism for harvesting [...]

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Derby Cox

This week’s most clicked

How to revise your view of ROI; social media analysts discuss the nature of Microsoft’s mysterious new service; and Google+ hits the 10-million-user milestone. It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: 3 ways you misunderstand social media ROI AmEx, Facebook to announce partnership Out of content ideas? Look [...]

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Jesse Stanchak

4 ways niche social networks are predicting the future of the Web

There might be nothing new under the sun — but there’s nothing on the Internet that hasn’t been cannibalized, repurposed, remixed, mashed up or outright stolen thousands and thousands of times. I don’t mean that in a pejorative way. I love iterative culture. I think we just plain get better stuff when everyone is building [...]

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Guest Blogger

Are search engines on the social track?

This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California, Irvine. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Can you see [...]

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Guest Blogger

Will PlayBook play nice in the cloud?

This series is brought to you by SmartBrief Mobile. The SmartBrief Google Android application extends the reach of the SmartBrief e-mail service by allowing you to read, manage, save and share top news stories pertinent to your industry. Download the FREE SmartBrief app! This post is by Andy Grossman, a SmartBrief contributing editor covering telecommunications [...]

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Guest Blogger

Microsoft and Skype: Steve Ballmer as George Steinbrenner

This series is brought to you by SmartBrief Mobile. The SmartBrief Google Android app extends the reach of the SmartBrief e-mail service by allowing you to read, manage, save and share top news stories pertinent to your industry. Download the FREE SmartBrief Android app today! This post is by Andy Grossman, a SmartBrief contributing editor [...]

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