Posts Tagged ‘metrics’
This week’s most clicked
Why Google+ and Google Latitude would make a great pair; how to get over your social media boredom; and why developers think Facebook might have met its match. It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: 6 ways Google+ could shake up social media Tired of social media? You’re [...]
How to blog like a dieter (and vice-versa)
Earlier this year I went on a diet and lost about 25 pounds in 10 weeks. Maybe that doesn’t sound that impressive in the age of “Biggest Loser” — but I was proud, because it was something I’d never had much luck with before. When I thought about why I was successful this time when [...]
Metrics you can use: Social media, SEO and your website
This post was jointly authored by Terrance Barkan, CAE, chief strategist and business architect with GlobalStrat, and Ray van Hilst, director of client strategy and marketing at Vanguard Technology. Connect with Ray at @rvanhilst or rvanhilst at vtcus.com. Connect with Terrance on LinkedIn or on Twitter at @TBarkan. According to a recent study conducted by SOCIALSTRAT [...]
Is Facebook Insights a powerful tool for tracking engagement?
This post is written by Mirna Bard, a blogger, speaker and consultant. She serves as the social-media chairwoman of the Orange County (Calif.) chapter of the National Association of Women Business Owners, and she teaches social media at the University of California at Irvine. SmartPulse — our weekly reader poll in SmartBrief on Social Media [...]
Andy’s Answers: Measuring the ROI of your social media programs
One of the fundamental Five Ts of word of mouth marketing I teach in my book is “Tracking.” Because word of mouth often involves a lot of testing of topics and trying new things, you need a tracking component to help you identify what works and what doesn’t. One of the brightest minds in tracking and [...]
What’s your Facebook page worth? A look inside the Social Page Evaluator
When we first heard about Vitrue’s new Social Page Evaluator, an application designed to help companies figure out how much their Facebook fan pages are worth, we were definitely intrigued. Sure, it was interesting to see what our own little slice of Facebook was “worth,” but it was also particularly interesting to look at some [...]
Andy’s Answers: How Hilton Worldwide is implementing its global social-media policy
Hilton Worldwide faces a huge challenge in aligning social media across the company — 10 brands and 3,500 hotels, all spread over 81 countries. Hilton needs a policy that works for both the Waldorf Astoria in New York and a Hampton Inn in west Tennessee. Sounds impossible, but Shannon McDowell and her team at Hilton [...]
How are you measuring social success?
The lead story in today’s SmartBrief on Social Media deals with the idea of “word of mouth equity” — the notion that you have to be able to measure a word-of-mouth program’s effect on consumers, not just its reach. While not all social marketing is word-of-mouth marketing in the traditional sense, almost all good social [...]
