Posts Tagged ‘messaging’
8 tools for upgrading your Twitter experience
Admit it: You might love Twitter as a social network, but you probably don’t love it as a service. Twitter is the Yugo of social tools — it can take you wherever to need to go, but there aren’t a whole lot of bells and whistles. Of course, Yugos probably broke down less often. Twitter’s [...]
3 ways to think like Google and engage your social-media audience
Aaron Goldman is the author of “Everything I Know about Marketing I Learned from Google.” This post is part of a blog tour celebrating the book launch, which has Aaron “appearing” at 30 blogs in 10 days. More information about the book can be found at GoogleyLessons.com. Sure, Google may not have a global social network. [...]
Today’s bonus tracks: 3 questions everyone needs to ask
Before you say a thing to your audience via social media, ask yourself a handful of simple questions to make sure you really understand your message. Asking what you’re trying to accomplish, who you’re targeting, and why they should care about you will help prevent message confusion, Matt Eventoff notes. Sometimes, events outside your control [...]
Today’s bonus tracks: Give it up to get it back
Getting the most out of social media means giving up a little bit of control, writes Paul Worthington. You don’t have to give away the store, but you do need to reassess your boundaries on IP issues and messaging. The shift might feel a little weird at first, but he argues that it’s a small [...]
