Posts Tagged ‘media’
John Walcott on the future of news: “Less is more, if it’s better”
SmartBrief is proud to announce that John Walcott will join the company as chief content officer and editor in chief. Walcott, the Washington bureau chief of The McClatchy Co., is an award-winning editor and journalist. As Ken Duberstein, former chief of staff for President Ronald Reagan, put it: “John Walcott has long been one of the [...]
Creating a social-media policy that works, with Alexandra Levit
Alexandra Levit is a career columnist for the bi-monthly Metro-US and author of five books including “New Job, New You.” Levit recently shared her take on social-media use in the workplace with SmartBrief’s Abe Silk. As a workplace-issues expert, what advice do you have for companies to ensure that their employees are using social media [...]
Andy’s Answers: Should I use social media even if my customers aren’t online?
Nobody is required to use social media. There are plenty of brands doing just fine without a blog, a Twitter account, or an official Facebook fan page. Just the same, there are plenty of successful brands who Tweet all day while having never sent a piece of direct mail. And while there are lots of [...]
Live from TWTRCON ’09: Twitter’s role in the future of news
Twitter presents a real opportunity for news organizations, argues, The Wall Street Journal’s Alan Murray argues, but media companies need to understand the platform before they can really put it to work. So how can news media effectively use Twitter? Murray says Twitter is a great: News filter. It can help editors stay informed by [...]
Live from TWTRCON ’09: Craig Newmark on the power of real time communities
Today’s keynote at TWTRCON DC was an interview of Craig Newmark of Craigslist by Alan Murray from The Wall Street Journal. Like Twitter itself and everything at the conference (the TWTRCON “program” is, literally a bookmark), it was short and sweet. Since that’s SmartBrief’s mission too (we aim to save you time, keep you smart), [...]
Guy Kawasaki on the new Alltop
SmartBrief Publisher Merritt Colaizzi is at South by Southwest this week, talking social media with the best and brightest, including Guy Kawasaki. She spoke with Guy about the latest developments at Alltop. MERRITT: You just announced version 3 of Alltop. What’s special about this release? GUY: The huge news is that we’ve added customization called [...]
