Posts Tagged ‘measurement’
How to blog like a dieter (and vice-versa)
Earlier this year I went on a diet and lost about 25 pounds in 10 weeks. Maybe that doesn’t sound that impressive in the age of “Biggest Loser” — but I was proud, because it was something I’d never had much luck with before. When I thought about why I was successful this time when [...]
Handling the haters in health care marketing
Chris Bevolo is the founder and principal of health care marketing agency Interval and president of Chris Bevolo Consulting. To read more of Bevolo’s insights on the marketing world, visit his blog. If there’s one question health care marketers fear above all others, it might be, “How do you know?” As in, “How do you [...]
SMSS: Defining and measuring success with Jason Falls
One of the most difficult aspects of pitching social media to leadership is proving its worth in numbers, or, to be frank, cash. Often, this process is frustrating because social-media achievements and positive strides are seemingly unquantifiable. Enter the mythbuster, Jason Falls. Falls, founder of consulting company and blog Social Media Explorer LLC, spoke to [...]
Andy’s Answers: How to measure your word of mouth
A recent study by the CMO Council found that more than half of the companies surveyed had no programs to track word of mouth. Without a basic system of measurement, you’re shooting in the dark with your word-of-mouth efforts. And while there are some great vendors out there who offer sophisticated measurement systems, you can [...]
