Posts Tagged ‘mcdonald’s’
This week’s most clicked
Tips for a 20-minute social media campaign; details of the McDonald’s hashtag nightmare; and the top 50 social media experts you need to know. It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: PeekYou rates the 50 most influential social media experts Can you run a social campaign in just [...]
What does it take to be prepared for a social media crisis?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: If a social media public relations crisis were to hit your brand tomorrow, do you think you would be prepared to respond effectively? The results: We have [...]
Andy’s Answers: How McDonald’s is engaging employees with a social-media talent contest
With more than 1.5 million employees, McDonald’s is one of the largest employers in the world. That number alone is incredible — but when you factor in that these employees are spread across 119 countries, you really begin to scratch the surface of how challenging it would be to communicate across all of these languages and [...]
Andy’s Answers: How McDonald’s is using social media at local, regional, and global scales
My company, GasPedal, recently hosted BlogWell: How Big Brands Use Social Media in Minneapolis. The fantastic event featured eight case studies on corporate social media from some of the world’s biggest companies. As we gear up for our next BlogWell in Atlanta on Nov. 10 — featuring case studies from Coca-Cola, UPS, SunGard, Orange Business [...]
