Posts Tagged ‘mayo clinic’
Mark Ragan: Health care flocks to social media
Cold. Sterile. Unwelcoming. Not altogether unfamiliar terms for many when thinking of a hospital — due, in part, to the circumstances that often compel people to visit one. Hospital marketers need to fight this perception and social media can be one of the most potent weapons in their arsenal. Coming off a successful three-day event [...]
Andy’s Answers: How Mayo Clinic is mixing traditional communications with new tools
My company, GasPedal, recently hosted BlogWell: How Big Brands Use Social Media in Minneapolis. The fantastic event featured eight case studies on corporate social media from some of the world’s biggest companies. As we gear up for our next BlogWell in Atlanta on Nov. 10 — featuring case studies from Coca-Cola, UPS, SunGard, Orange Business [...]
Today’s bonus tracks: Are Google ads political speech?
Online advertising– especially on platforms like Google and Facebook– is still a pretty tiny slice of the pie for anyone seeking political office. All the same, some state and local candidates are hot under the collar about recent rulings finding that those teeny-tiny ads fall afoul of rules governing campaign media– because they don’t specify [...]
