Posts Tagged ‘marketing’
7 common social media mistakes (and how to fix them)
This post is by Heidi Cohen, principal of Riverside Marketing Strategies. Marketers are afraid of making social media mistakes. Even worse, they’re concerned their social media faux pas will balloon into a public relations nightmare. Get over it! In today’s always-on, connected world, issues can arise whether you’re participating in social media or not. So [...]
Are you siloing your marketing?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: Do you tie your social media marketing efforts into your traditional marketing campaigns? Sometimes: 44.3% Always: 41.61% My brand doesn’t use social media marketing: 6.71% Never: 4.7% [...]
5 tips for social media success in other languages
Christian Arno is founder and managing director of professional translation-services provider Lingo24. Launched in 2001, Lingo24 has more than 150 employees spanning three continents and translated more than 60 million words last year. Its clients in 50 countries include MTV and the World Bank. It’s easy to imagine English is the universal language of the [...]
How to turn LinkedIn into a relationship filter
This interview is with Dave Gowel, who has been recognized as a “LinkedIn Jedi” by Inc.com and The Boston Globe. He is the CEO of RockTech and the author of “The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn” (Wiley, December 2011). Gowel co-founded RockTech with Mark Rockefeller [...]
How to create News Feed-worthy Facebook content
Chelsea Hejny is a social media writer at ShortStack, a tab-designing tool that creates custom Facebook Pages. Hejny also works as a president of the American Marketing Association in Nevada. Creating and managing a Facebook Page for your business or organization is only half the battle. For a Page to have real value, its content needs to [...]
Has video reached must-have status for marketing?
This poll analysis was written by Jeremy Victor, editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter and Google+. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: Do you [...]
This week’s most clicked
Tips for creating content your readers can’t stop talking about; one word to avoid if you want to get clicks; and Microsoft throws its hat into the social-network ring. It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: Bank of America falls prey to Google+ “brandjacking” Klout faces criticism for harvesting [...]
Do you give a Klout?
This poll analysis was written by Jeremy Victor, editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter or Google+. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Our poll this week asked: What’s [...]
