Posts Tagged ‘marketing strategy’
Are you clueless when it comes to integrating social into your website?
Today’s poll analysis was written by Jeremy Victor, editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Our previous poll question asked the community, from a [...]
Embracing the strategy of no strategy
What does it take to sell nearly $7 million in goods via Twitter? If you’re Dell it apparently requires an interest in engaging your customers — and little else. “No strategy necessary,” writes Manish Mehta, Dell’s vice president of social media and community. Really? That’s it? I read a lot of social media advice each [...]
Andy’s Answers: How a focus on word of mouth changes your business
When a company focuses on earning the respect and recommendation of their customers, it fundamentally changes the way a business operates. You become obsessed with the individual customer experience, you learn how rewarding it is to engage with your fans, and you find yourself, bit by bit, doing your part to make the world a [...]
