Posts Tagged ‘management’
Is tracking ROI a social media requirement?
This poll analysis was written by Jeremy Victor, editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter and Google+. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: Do you [...]
Is your social media presence in the right hands?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Are you outsourcing any of your social media efforts? No, and I don’t plan to 65.87% Yes — part of my social media presence 14.33% No, but [...]
5 steps to building a companywide social-media plan
Like many progressive marketers, you believe that social media has the potential to propel your business to the next level. You discuss its merits with your friends and your co-workers — but you just can’t seem to get things moving. Maybe the executive team isn’t listening, or maybe you just haven’t done what it takes [...]
Today’s bonus tracks: How to manage a social campaign
The problem with corporate social media isn’t that companies are afraid to take the plunge– far from it, say the folks at the Corporate Executive Board. The real trouble is that companies don’t know how to manage their social media efforts for optimal results, they argue. Adopting a social media strategy isn’t like flipping a [...]
