Posts Tagged ‘location-based’
Andy’s Answers: How can I use Foursquare to create word of mouth?
Did you know Foursquare grew 3,400% last year? The location-based social tool is incredibly popular, and despite fierce competition, it continues to expand. It’s so widely used that even if you don’t participate, customers are probably already using it to check in to your location, leave tips and reviews, and connect with friends. Like any [...]
Where next for location marketing?
This post is by SmartBrief on Social Media contributing editor Ben Whitford. The exciting thing about location marketing is that right now, nobody knows exactly where it’s headed — not even the executives and marketers who are spearheading the industry’s geo-location push. Speaking at TWTRCON this week, Foursquare co-founder Dennis Crowley, Gowalla CEO Josh Williams, [...]
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: Is BP right to ignore its Twitter critics? 10 myths viral marketers can’t afford to believe Is Digg dying? Foursquare CEO crowned “king of social media” The 6 words all social marketers must remember likely to trust their friends
Michael Brito: Straight talk on location-based social marketing
Michael Brito is vice president of social media at Edelman Digital. He has worked for such companies as Hewlett-Packard, Yahoo! and Intel. SmartBrief on Social Media contributing editor Ben Whitford spoke with Brito about how location-based social networks are changing the social-marketing landscape. Will Foursquare go mainstream, or is it doomed to remain a toy [...]
Is Facebook losing the location war?
For a second, it looked like adding location-based functions to Facebook would be a real you-got-chocolate-in-my-peanut-butter moment. But as we note in today’s SmartBrief on Social Media, early reports suggest some brands may be sticking with networks that specialize in location, such as Gowalla and Foursquare. Kunur Patel argues that users on location-based networks may [...]
Does Foursquare need to change to be successful?
We love looking for the Next Big Thing. Social-media enthusiasts of all stripes love scanning the Web for hints of what’s to come — for the next social technology that will take us all by storm. A lot of social pundits are pumped up about the potential of location-based networks such as Foursquare — yet [...]
Are you happy with Twitter’s new direction?
There’s no doubt about it: Twitter is growing up. After a year of explosive growth paired with a total lack of strategy, the news coming out of Chirp seems to suggest that the micro-blogging platform wants to step its game. As we note in the lead story of SmartBrief on Social Media, the company has [...]
Poll: Readers skeptical on use of location-based social networks
SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Last week’s poll question: Are you currently using location-based social networks such as Foursquare, Gowalla or MyTown? I haven’t started using them, and I don’t plan to. 43.84% I haven’t started using them, [...]
