Posts Tagged ‘listening’
Andy’s Answers: How Itron developed a companywide listening program
Itron is one of the biggest companies you may not have heard of. They’re a large B2B in the utility industry, doing everything from developing gas meters to the software that communicates with them – and they’re actively listening and engaging in social media. In their BlogWell presentation, Itron’s Michelle Jung and Dawn Shrum walked [...]
Q-and-A with Susan Bratton: 23 ways to look at social media ROI
This blog series, featuring interviews with speakers from the SES Conference & Expo, scheduled Aug. 15 to 19 in San Francisco, is brought to you by Incisive Media. This interview is with Susan Bratton, CEO of Personal Life Media, a lifestyle brand that publishes 20 online home-study courses. She founded, took public and sold eight [...]
10 social media tips from Internet Week you can use immediately
This post is by Heidi Cohen, principal of Riverside Marketing Strategies. From the outside, social media appears easy to implement, with only a Facebook-savvy intern. In reality, participating on various social media platforms requires full understanding of your business, mature insight into human interaction and strong written-communication skills. Whether you’re starting out or expanding your [...]
A few good reasons to check out a social network’s advanced search function
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California at Irvine. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Do you [...]
Andy’s Answers: How Dell finds ROI from social media
The return on investment question is one that continues to challenge social media marketers. How do you define it? How do you track it? Is it even possible? Dell has long been a leader in showing results for their social media efforts. In his recent presentation at our BlogWell conference in Austin, Texas, Dell’s Adam Brown [...]
Andy’s Answers: How Kellogg selected its social-listening tool
Great social media engagement begins with great listening. But with so many platforms, so many customers and so many conversations, finding the right tool to monitor it all can be tough — especially for a big brand. In his BlogWell presentation, Kellogg Co.’s Jeff Cole took us behind the scenes of how they tested dozens [...]
What CFOs think about social media
This post was written by SmartBrief’s Tom Anderson. Chief financial officers — the introverted number-crunchers of the C-Suite — and social media may seem like an unlikely combination. But a survey by Accountemps, a division of Robert Half International, shows even though CFOs have concerns about social media, many see the value in engaging with [...]
What separates social-media veterans from rookies?
Earlier this year, SmartBrief and Summus Limited asked the readers of various SmartBrief newsletters to complete a survey about their businesses’ use of social media. We heard back from about 6,500 readers and compiled their answers into a report: “The State of Social Media for Business.” We heard from readers in a variety of industries [...]
