Posts Tagged ‘legal’
6 allies every corporate social media effort needs to succeed
You’re convinced there’s a case for using a particular social tool as part of your job. But you look around you and it seems like you’re the only one. Your boss thinks it’s too risky. The department head thinks its a fad. Your contemporaries are all stressed out enough as it is without adopting some [...]
Andy’s Answers: How McDonald’s is engaging employees with a social-media talent contest
With more than 1.5 million employees, McDonald’s is one of the largest employers in the world. That number alone is incredible — but when you factor in that these employees are spread across 119 countries, you really begin to scratch the surface of how challenging it would be to communicate across all of these languages and [...]
How Vanguard mixes finance with social media
Today’s Q-and-A is with Amy Dobra, a principal at The Vanguard Group and head of Vanguard’s Retail Client Experience Group, which focuses on integrating the retail client experience across online, print and social media channels, including Facebook. She is responsible for Vanguard’s early entrance into social media, handling her team’s multifaceted approach, working with business managers and [...]
Andy’s Answers: How can I sell my social media policy internally?
In some corporate cultures, creating a social media policy is only half the battle — selling it internally is a significant challenge, too. While new FTC policies have helped management realize the importance of having something in place, some brands are still finding roadblocks that are slowing down policy implementation. How to sell it: Make [...]
Today’s bonus tracks: A tale of three stories
How different are mainstream media sites, blogs and Twitter? A study of the most prevalent topics in each category between Oct. 12-16, shows that the three kinds of media care about very different stories. During that period, the mainstream press was preoccupied with health care, bloggers with concerned with global warming and Twitter was abuzz [...]
Andy’s Answers: Should our legal team review our blog posts?
You don’t need legal review of your blog posts. As more and more traditional businesses start blogging, we’re hearing nervousness from legal departments who want to check over these posts before they go live. And, of course, we’re hearing even more from horrified bloggers who are trying to fend off lawyers who want to review [...]
