Posts Tagged ‘leadership’
Is tracking ROI a social media requirement?
This poll analysis was written by Jeremy Victor, editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter and Google+. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: Do you [...]
How social media can make your organization stronger
This e-mail question-and-answer session is with Maddie Grant and Jamie Notter, co-authors of “Humanize: How People-Centric Organizations Succeed in a Social World.” What does it mean for an organization to be “human”? It means the organization has a culture and processes that are more compatible with what human beings are like — creative, social, changeable. [...]
6 allies every corporate social media effort needs to succeed
You’re convinced there’s a case for using a particular social tool as part of your job. But you look around you and it seems like you’re the only one. Your boss thinks it’s too risky. The department head thinks its a fad. Your contemporaries are all stressed out enough as it is without adopting some [...]
How social media can save your business from a customer riot
When I was 15, someone tried to kill me for a piece of pizza. It was late August and I was working at a pizza stand at an amusement park. The temperature was almost 100 degrees and the line for food was so long I couldn’t see the end of it from my place at [...]
15 indicators of “social business” transformation
Michael Brito is a vice president at Edelman Digital. He writes frequently in his social media blog and just finished writing his first social business book, “Smart Business, Social Business: A Playbook for Social Media in Your Organization,” which will be released in July. As organizations begin to show signs of “social business” behaviors, they [...]
Andy’s Answers: How Cisco is creating a cohesive social strategy
About a year ago, Cisco Systems’ Amy Paquette and her team saw a lot going on among the company’s various groups setting up social media accounts – they had more than 155 YouTube channels. Her team stepped back and decided to guide departments toward asking not whether they could set up a Facebook fan page, YouTube channel or [...]
From #SXSW: 4 emotional strategies for getting your company to embrace social media
This guest post is by Daley Epstein, a contributing writer for SmartBrief. Struggling to incorporate social media into your workplace? Facing resistance in terms of finances and optimism? At the recent South by Southwest Interactive Festival, Greg Matthews, group director for WCG and former director of social media and consumer innovations at Humana, and Jaime [...]
What Egypt’s revolution tells us about the nature of social media
The power of social media to organize, incite and inform was on display during the revolt in Egypt this month. At this week’s AMP Summit Series event in Washington, D.C., political strategist Joe Trippi, State Department policy adviser for innovation Ben Scott and Huffington Post senior political reporter Amanda Terkel engaged in a discussion on [...]
