Posts Tagged ‘leadership buy-in’
How to make the business case for social media
This guest post is by Eva Schmatz, president of Summus, a market-research firm specializing in strategic insight. We asked executives, “What one question would you most want answered about social media for business?” Two questions came to the top*: “What can I measure that will get me buy in from the entire organization?” and “How [...]
Andy’s Answers: How SunGard is building business-to-business communities
Anyone who’s built a successful community of any kind knows it’s not an overnight project. It takes commitment, hard work and plenty of trial and error — whether you’re a solo blogger or a billion-dollar software brand like SunGard. In her BlogWell case study presentation, SunGard’s Leah Patterson explained how the brand is building its [...]
What separates social-media veterans from rookies?
Earlier this year, SmartBrief and Summus Limited asked the readers of various SmartBrief newsletters to complete a survey about their businesses’ use of social media. We heard back from about 6,500 readers and compiled their answers into a report: “The State of Social Media for Business.” We heard from readers in a variety of industries [...]
Selling social to the C-suite: The power of referrals
This post was written by Troy Janisch and Mark Anderson. Both contributors have two decades of digital marketing experience and lead social-media activities at American Family Insurance, a Fortune 300 company. Janisch blogs at SocialMeteor.com and Anderson shares his art at Doodlehaus.com. If you want corporate executives to understand the value of social networks, you [...]
Spreading the Smarties love, one tweet at a time
Some people just manage to maintain their brand’s Twitter account, but Liz Dee of Ce De Candy has taken it to another level. She is leading her family-owned company through the ever-changing trends of social media. Rebecca Pollack met up with Liz at the Sweets & Snacks 2010 Expo in Chicago and learned that the [...]
Monster’s Janet Swaysland on getting social media off the ground
I reported live from the SHRM annual conference out in San Diego last week, where I had the opportunity to talk with Janet Swaysland, senior vice president of of global communications and social media at Monster. Janet explained how Monster is integrating social media into all facets of its communications strategy and gave some advice [...]
Making a military-grade case for social media
Staff Sgt. Joshua Salmons is the Emerging Media Coordinator at the Defense Information School. He works to determine curriculum standards for social media instruction for public affairs officers and enlisted personnel and develops training modules and seminars for DINFOS staff. He works with emerging media outlets from across the military to make sure their social [...]
