Posts Tagged ‘Jason Falls’
From BlogWorld Expo: Make blogger PR outreach painless
This post is by Bridget Jewell, Media Relations Specialist for the Mall of America. She focuses on pitching stories to the media, coordinating live media, social media, community management and serves as editor for the Mall of America blog. Blogger relations continues to be a hot topic among advertising, marketing and public relations professionals. A [...]
SMSS: Defining and measuring success with Jason Falls
One of the most difficult aspects of pitching social media to leadership is proving its worth in numbers, or, to be frank, cash. Often, this process is frustrating because social-media achievements and positive strides are seemingly unquantifiable. Enter the mythbuster, Jason Falls. Falls, founder of consulting company and blog Social Media Explorer LLC, spoke to [...]
What all great blog posts have in common
When you’re trying to create great content for your company blog, it’s only too easy to focus on your corporate message first. But the ideas that serve your company aren’t always going to make great, shareable content that gets your fans talking. At yesterday’s Gaspedal’s Word of Mouth Supergenius conference in Chicago, Jason Falls argued [...]
Andy’s Answers: 3 tips for creating and promoting your blog from Social Media Explorer Jason Falls
We’re interviewing a bunch of brilliant word of mouth marketers as previews for the Word of Mouth Supergenius conference in Chicago on Dec. 16. In this interview, Social Media Explorer Jason Falls shares his tips for creating and promoting your blog: Blaze your own trail. You don’t have to listen to all of the advice [...]
