Posts Tagged ‘Intel’
Andy’s Answers: How Intel is scaling its social listening and engagement program
Intel’s primary focus throughout the rest of this year and into 2012 is to scale social media globally. At a company with 80,000 employees, spanning dozens of languages and cultures, this requires a high levels of planning, coordination and training. At our recent BlogWell event in San Francisco, Intel’s Becky Brown took us behind the [...]
Empire Avenue: Social stock exchange game or metrics tool?
This guest post is by Shashi Bellamkonda, social media swami at Network Solutions, a company that helps small businesses establish an online presence and conduct online marketing. Empire Avenue is a social network that functions like a stock exchange. You can buy “shares” in the profiles of other members using a virtual currency called eaves. [...]
Spotlight on business-to-business: Inside Intel’s Facebook attack strategy
This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of professionals as they network, collaborate and share valuable business insights and information. Just because your company doesn’t have a heavy consumer focus doesn’t mean you’re immune to social media attacks. Negative [...]
Tailored communities give Intel a social-media boost
Ekaterina Walter is social-media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for companywide social-media enablement and corporate social-networking strategy. Ekaterina is a marketer, thinker, speaker and connector. She believes that building relationships with customers should be at the core of any business and that social [...]
Andy’s Answers: How social media became a fundamental resource at Intel
As one of the early adopters of social media, Intel is one of the most experienced big brands using these tools. In his BlogWell case study, Intel’s Bryan Rhoads shared how their social-media program is maturing into a core resource for their brand. A few of his key points: Use G.R.O.W. to build a social-media [...]
