Posts Tagged ‘integration’
What trends in social media are you excited about for 2012?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: What social media technology are you most excited about for the coming year? The results: Integration between social platforms 36.99% QR codes, augmented reality and other real [...]
Your hidden (and cost-effective) marketing assets
This guest post is by Jeremy Epstein, founder and chief marketing navigator at Never Stop Marketing. If you found a pile of cash in your house, you would do something with it, right? Buy something. Invest it. Whatever. There are a few, cutting-edge marketing executives out there who have discovered there is a pile of [...]
A lesson in value exchange: The LinkedIn Outlook Toolbar
If I’ve done business with you over the past month, chances are I’ve tried to connect with you on LinkedIn. No, it’s not because I’m looking for a job. At the suggestion of David Nour at a recent NAW event, I decided to download the LinkedIn for Outlook Toolbar. About a month after installing, I’m [...]
Proceed with caution: Everyday dangers of social media, part 2
The Social Media Announcement A co-worker of mine received a message via Facebook from his mother in law: a simple “hello there.” Thinking she already knew her other daughter was pregnant, my colleague posted a big “Congratulations!” on her wall. Naturally, the pregnancy was news to her—and he was lambasted for spoiling the surprise. The [...]
Proceed with caution: Everyday dangers of social media, part 1
For every social media success, there are multiple disasters that receive 10 times the publicity. It pays, therefore, to remember that while social media offers fantastic opportunities for business, networking and professional development, it is also a fragile and powerful tool that needs special care and consideration. Personal/professional integration Most practitioners encourage social media newbies [...]
