Posts Tagged ‘insurance’
6 tips for avoiding social media failure
Failure used to be easier to swallow. Back before “fail” was an interjection, before failure had blogs and whales and other memes attached to it, before you had to worry about schadenfreude propelling your misstep through all of social media — there was a time when a person could screw up fiercely and still take [...]
American Family Insurance’s Troy Janisch on leaving boring behind with social media
Today’s Q-and-A is with Troy Janisch, the social-media manager for American Family Insurance. Great social-media campaigns are goal-oriented. What does American Family Insurance hope to get out of its social-media efforts? Effective social-media strategies roll downhill. There are company-related goals and objectives to growing our business. American Family Insurance has its mission to be “the [...]
Andy’s Answers: How PEMCO uses social media to connect with local fans
As an insurance brand based in the Northwest, PEMCO uses its regional identity to create connections with local fans, helping it compete against larger, more national brands. In his recent BlogWell case study presentation, PEMCO’s Rod Brooks shared a bunch of tips on how to use social media to connect with a local audience. A [...]
Andy’s Answers: How State Farm manages the social media balancing act
As it has grown and expanded its social media footprint, State Farm — like many organizations — has found itself involved in a balancing act. In just three years, the insurer has moved from a single blog to platforms such as Twitter, Facebook and YouTube. Today, it’s working to balance issues such as personal vs. [...]
Andy’s Answers: How Progressive is starting conversations in social media
My company, GasPedal, recently hosted BlogWell: How Big Brands Use Social Media in Minneapolis. The fantastic event featured eight case studies on corporate social media from some of the world’s biggest companies. As we gear up for our next BlogWell in Atlanta on Nov. 10 — featuring case studies from Coca-Cola, UPS, SunGard, Orange Business [...]
