Posts Tagged ‘innovation’
Is your company prepared for the next digital evolution?
There’s a gap growing between an increasingly digital society and the organizations that serves it, B. Bonin Bough, senior global director of digital and social media at PepsiCo, said during the second annual What’s Next D.C. event. As consumer consumption of technological advances increases at a breakneck pace, brands are fighting to keep up with [...]
This week’s most clicked
How to use Facebook to find your next job; what Clorox learned from its customers; and why you should give Google+ a chance. It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: Are Fortune 500 firms cooling on social media? 6 reasons why you shouldn’t write off Google+ How DSW measures [...]
6 allies every corporate social media effort needs to succeed
You’re convinced there’s a case for using a particular social tool as part of your job. But you look around you and it seems like you’re the only one. Your boss thinks it’s too risky. The department head thinks its a fad. Your contemporaries are all stressed out enough as it is without adopting some [...]
Has social media for business hit the mainstream?
This poll-analysis post was written by Jeremy Victor, editor-in-chief of B2Bbloggers.com. For more of his writing, follow B2Bbloggers on Facebook and Twitter. SmartPulse — our regular reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Our most recent poll question: Which statement best describes your [...]
“The Social Network”: Facebook’s lessons for innovators
While you might not want to “friend” Mark Zuckerberg’s character after seeing the “The Social Network,” there is no denying that the film gives you a window into the zeal of the entrepreneur and teaches lessons about business practices and entrepreneurship, particularly “what not to do.” Much of the film centers on the controversy over [...]
Do you have an “and” social-media presence?
SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Last week’s poll question: Is your company’s social-media marketing focused on maintaining customer loyalty or winning over new customers? Quantity — we use social media to get new customers — 14.63% Quality — [...]
Where social media and innovation intersect
This guest post is by Jeffrey Phillips, vice president of sales and marketing for OVO. While it was once regarded primarily as a private activity, innovation has increasingly become a process that encourages participation by an organization’s employees, prospects, customers and partners. This system of external or open innovation creates a community that looks very [...]
Inspiration from the nonprofit world
Today’s guest post is from Terry Barber, “chief inspirator” at Grizzard Communications Group. His expertise is philanthropic branding for health care nonprofits and colleges and universities. Judging by many of today’s corporate taglines and promises, you would assume these inspiring sound bites belong to nonprofit organizations. Listen to just a few of my favorites from [...]
