Posts Tagged ‘influencers’
5 quick tips to identify and motivate influencers
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California, Irvine. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Have you successfully [...]
Should companies focus on targeting peer-influencers?
If you’ve been working social media or word-of-mouth marketing for long, it shouldn’t surprise you that 16% of Web users create 80% of brand impressions. WOM marketers have operated under an 80/20 principle for a long time — now they’ve got the data to back it up. But now that we have this information, what [...]
